Résumé

Senior Art Director
28 April 2025 – Present

Roles and Responsibilities:
Senior Art Director and brand strategist and designer.

Senior Graphic Designer
01 February 2022 – 31 December 2024

Roles and Responsibilities:
I aim to engage Alpha’s global audience through campaign development, strong storytelling, art direction, print and digital design, motion graphics and video editing. I lead the freelance design team from concept to execution cross-platform.

Art Director
01 July 2019 – 31 January 2022

Roles and Responsibilities:
My role as an above-the-line art director for Shoprite Checkers, Africa’s largest supermarket retailer, included national campaign development and execution for print, digital, and TV media. I executed the brand development and several ATL campaigns for Checkers Sixty60, South Africa’s top grocery delivery app.

Social Media Design Manager
& Senior Graphic Designer
01 February 2013 – 30 June 2019

Roles and Responsibilities:
My role included the oversight of the social media and digital design department. I liaised with clients from various industries including wine, food, retail, and tech, to produce and execute creative strategies, resulting in growth and brand awareness for their business. I was involved in client meetings, pitches, and presentations.

Freelance Graphic Designer
01 February 2013 - 30 April 2021

Roles and Responsibilities:
My role comprised of print and digital design campaign delivery for several stores nationwide. I worked to brief and executed designs for the promotion of sales, events, and book launches.

Graphic and Digital Design Intern
01 February 2014 - December 2015

Roles and Responsibilities:
My role comprised of social media design and management. I was responsible for growing and leading the social media team. I captured  photographs on sundays and at large events and produced print and digital campaigns for church departments and local conferences. 

Graphic Designer
01 February 2011 - 31 March 2012

Roles and Responsibilities:
I worked on an array of projects for various clients, mainly in the shopping center and winery sectors across South Africa, which included corporate identity development, print, and digital campaigns.